5 creative job offers to surprise your candidates

Most applicants celebrate the moment they receive a job offer – so this is the perfect opportunity to optimize the candidate experience. By doing what is necessary to make this experience a memorable one, you can really surprise the candidate and ensure that they will accept your job offer. This initiative will also help to show new employees that they are welcome to join your company and to motivate them when they start.

It takes creativity to make your job posting make an impact while ensuring that it is well received by your team and the candidate. Here are 5 creative ways to surprise your candidate with your collaboration proposal.

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1. Use animated images or GIFs that show your team having fun

GIFs are a great format for sending a positive visual message to your candidates. These moving images can be created in minutes with many online tools like Giphy. However, it is important to involve your team in this initiative. Your GIF should be used to humanize your business, to welcome your candidate, and to give a final boost to the job offer being accepted. The whole team generally enjoys creating these GIFs and helping to make them as fun as possible.

To really surprise your candidate, do not embed the animated image directly in the email. Instead, send a message with a link to your GIF and letting the candidate know you have a special message for them. By clicking on the link, they will see your GIF and know that they have been selected for the job. A word of advice: don’t be afraid of being silly if you want to make an impact.

2. Invite the candidate and surprise him

If you really want to surprise your candidate with a personal touch, you could call them in to discuss minor details, then surprise them with your whole team and a large banner telling them that they’ve been selected for the job.

This approach is riskier, however, and requires a little effort on both parties, you and your candidate. You will need to plan the thing with your team and arrange for the candidate to come to your offices. The best thing to do is to invite your candidate on a Friday afternoon so they can socialize with your team, get to know their future colleagues in a relaxed setting, and celebrate their hiring.

3. Create a personalized playlist especially for the job posting

This is one of the funniest initiatives we’ve seen so far to let a candidate know they’ve been hired. Create a Spotify playlist with song titles that tell the candidate they’ve been hired, and send them the link.

This personalized playlist will surely inspire the candidate to accept your job offer and become part of the team.

4. Send a photo of a personalized office

Another creative way to let the candidate know they’ve been selected for the job is to take a photo of an office set up just for them. But you need to find out more about the candidate before you do so. You should therefore remember to send a questionnaire including personal questions during the recruitment process. You will then use the answers to decorate the desk. Here is an example of what you could do to improve the appearance of the office:

  • Draw the candidate’s name using their favorite chocolate;
  • Hang up small pictures of the people or things they like or admire;
  • Put down a nice desk easel wishing him “Welcome”.

By decorating the office, the candidate will have the impression that everything is already ready in your premises for their arrival.

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5. Send a home welcome package

If you are willing to invest more time and effort in surprising your candidate, you can send them a personalized welcome package at home. For the candidate, this is probably the nicest way to know he has been selected. But the initiative also improves your employer brand. Here are some elements that the package could include:

  • A personal card indicating to the candidate that he is hired (and the contract).
  • A corporate t-shirt.
  • A personalized water bottle with branding elements.
  • A box of chocolate with the company logo on it.

It is more common to send such a package after a candidate has accepted an offer of collaboration. But there’s nothing stopping you from getting a head start if you want to increase the likelihood of talent joining your business.

Innovation in your collaboration proposals can positively impact the candidate experience and your employer brand. The candidate is more likely to accept your offer after having had a positive experience with your business. By being creative, the acceptance rate of your vacancies is very likely to increase. And by involving your team in this process, you will make the candidate want to join them.